Sony Is Reportedly Planning a Spider-Man: Brand New Day Re-Release With New Footage

The box-office success of Avengers: Endgame's Encore run now has a reported follow-on. Sony is reportedly planning a theatrical re-release of Spider-Man: Brand New Day with new footage, according to Deadline, The Hollywood Reporter and TheWrap, which each reported the plan on September 28, 2026. Sony has not confirmed it and declined to comment.

Related reading: Avengers: Endgame Encore Becomes the First Re-Release to Top the Box Office Since 2011 · Klara and the Sun Reviews: 25 Percent on Rotten Tomatoes, 81 Percent From Audiences.

The news broke one weekend after Disney and Marvel's Avengers: Endgame Encore led the domestic chart, the first re-release to do so since 2011. This article is an update to that analysis: that piece covered the precedent, and this one covers the first studio to act on it. The Verge picked up the story on September 29 and summed up the open question in a line: "It's not clear if that means teases for future movies, or just deleted scenes."

Sony's film is the biggest hit of 2026 and one of the largest ever. Spider-Man: Brand New Day opened on July 31 to a record $360.1 million domestic weekend, edging past Endgame's $357 million, and has earned $950.9 million in North America and $2.5 billion worldwide, per Box Office Mojo. That is the highest domestic total in history, ahead of Star Wars: The Force Awakens, and Sony's biggest film ever, ahead of Spider-Man: No Way Home's $1.92 billion.

The reported re-release would add a scene that did not make the theatrical cut: Rosario Dawson's turn as Claire Temple, the nurse known as the Night Nurse, The Hollywood Reporter reported. Dawson appeared as Claire Temple across Marvel's Netflix series, including Daredevil, Jessica Jones, Luke Cage and The Defenders. At a fan event in July, she said she had filmed a scene for Brand New Day that ended up on the cutting room floor. "My character is somewhere in that same universe, and I really love that," she said at the time. "I hope I get to be Claire again."

What the reports say, and what they don't

Deadline broke the news on September 28, reporting that sources indicated the movie would return with extra footage "that includes, but is not limited to, Rosario Dawson's character Claire Temple." The trade also said there would be "more surprises" in the added material.

The Hollywood Reporter said it had confirmed that a rerelease is in the works from Sony Pictures and that a theatrical date has not been revealed. TheWrap reported that the studio is planning a re-issue with new footage, "although further details are not yet known." Both Deadline and TheWrap noted that Sony did not respond to or provide comment.

That is the full extent of the reporting. Whether the added material is a deleted scene, a trailer-style tease for a future film, or both, has not been established. Nor has who will get it: Endgame Encore split its bonus footage by format, with more for premium buyers. Nothing comparable has been reported for Brand New Day.

The precedent Sony is chasing

Endgame Encore provides the template. The 2019 blockbuster returned with about six minutes of extra footage ahead of December's Avengers: Doomsday, and grossed $26 million domestically and $60 million internationally for an $86 million global weekend, according to Disney's own release. It pushed Endgame's lifetime gross to $2.885 billion.

Encore's extra footage was not uniform. Deadline reported that buyers in Disney's certified premium format, Infinity Vision, got six minutes and 17 seconds of Doomsday material, while those on non-Imax and non-Infinity Vision screens got two minutes and six seconds. The split shows how a re-release can reward the most expensive ticket, and it is one reason exhibitors welcomed the run.

For a catalog title, that is extraordinary. Re-releases rarely clear $10 million, a benchmark box-office analyst David A. Gross has cited. Encore cleared it by more than eight times over, and it did so from more than 3,000 theaters, a footprint most reissues never get.

The mechanics mattered as much as the audience. About 52 percent of Encore's domestic gross came from Infinity Vision, Disney's new premium large-format certification, and more than 1,300 of its screens carried the label. Premium seats cost more per ticket and carry a higher margin for exhibitors, which is why a 2019 film could be sold as a night out rather than a filler booking in a quiet month.

Brand New Day has a similar hook available. No sequel has been announced, but the franchise has plenty in motion, and a re-release keeps it in the conversation during a year that otherwise has no new Spider-Man movie. There is also a milestone in reach: the film is roughly $49 million short of becoming the first title to pass $1 billion at the domestic box office, The Hollywood Reporter noted. A wide re-release with a fresh draw is the most direct way to close that gap.

Why the re-release economy keeps growing

Studios have reissued catalog films for decades, but the past few years have made the practice more deliberate. The economics are favorable: the print already exists, marketing can lean on assets that were paid for the first time around, and a hit title arrives with built-in awareness that a new film has to earn.

Recent examples show the range. Disney re-released Avatar in September 2022 and took $30.5 million worldwide in its opening frame, $10 million of it domestic, per the studio. The 25th-anniversary run of Titanic in February 2023 grossed $70.2 million worldwide, per Box Office Mojo. Against those, Endgame Encore's $86 million opening was an outlier, not the norm.

Sony has its own history here. Spider-Man: No Way Home returned over Labor Day weekend 2022 as "The More Fun Stuff Version" and made $9.3 million for that domestic run, per Box Office Mojo. Two decades earlier, the studio paired 2002's Spider-Man with Men in Black II in a Labor Day double feature. The seasonal pattern is not an accident: late August and early September are a soft stretch on the release calendar, and a familiar title can fill screens that would otherwise sit idle.

The strategic case may now outweigh the financial one. A re-release gives a distributor a paid marketing event, a reason for press coverage, and a way to steer audiences toward premium-format screens, all at a fraction of the cost of a new release. In a year when the domestic market is running ahead of 2025, exhibitors have more room to experiment with that kind of programming.

Streaming did not end the practice; if anything it changed the pitch. A film that is available at home within weeks of its theatrical run still has a reason to return to cinemas: the large screen, the premium sound, and the sense that a limited run is an event. That logic is what studios now sell, and it is why a re-release can compete with a new wide opening on a quiet weekend.

The studios have leaned on anniversaries and format promotions, moving titles such as Avatar and Titanic back into theaters and reissuing animated catalog films for holiday windows. The Encore experiment added a new element: a re-release whose headline purpose was to promote an unreleased film, not to celebrate an old one.

There is a limit to how often this works. Audiences have finite patience, and a re-release that asks people to pay again for a film they can stream has to offer something they cannot get at home. The Encore weekend also benefited from a soft slate; on a busier frame, a catalog title would struggle to lead. Sony's timing will have to account for both.

A re-release of a film still in theaters is itself unusual. Brand New Day remained in 2,409 locations in its ninth weekend, taking about $4.1 million, per Box Office Mojo and The Hollywood Reporter. A second run would overlap with the first, which suggests Sony is treating the re-release as an event rather than a second life for a finished title.

What is still unconfirmed

The gap between what has been reported and what is known is still wide.

• The nature of the footage. Deleted scene or teaser is an open question. The Verge raised it directly; the trades reported "new footage" without resolving it.
• The date. No release window has been announced. Deadline said there is no word yet on timing.
• The scope. The number of theaters, the markets and whether premium formats are part of the plan have not been reported.
• The price and format. Whether tickets will be sold at a premium, and whether the run includes premium large-format screens, is unknown.
• The studio's position. Sony has not confirmed the plan and has not commented. Every account rests on studio sources and trade reporting.

There is also the Claire Temple question. Dawson has spoken publicly about the cut scene, and the trades report it would be included, but Sony has not described the material itself. Until the studio says otherwise, the re-release is a plan, not a scheduled event.

What to watch

A few things will turn this from a report into a strategy.

The first is a formal announcement with a date. If Sony targets a soft weekend and pairs the run with premium screens, the playbook will look like Disney's, and other studios will notice. The second is the size of the release. A limited run points to fan service; a wide one points to a genuine swing at $1 billion domestic. The third is what "new footage" turns out to mean. If a re-release can be sold on a trailer for a film that has not opened, the format has a durable marketing use as well as a revenue one. If it is a deleted scene and little else, the appeal narrows to the fans who were always going to show up.

For now, the sequence is the story. A re-release led the box office one weekend, and a studio announced another one the next. But the outcome is not settled, and Sony has not committed to a date. Until it does, the Encore weekend is the only evidence that the format works at this scale, and a single weekend is thin evidence for a trend.

Cover: The Sony Pictures Entertainment gate on Culver Boulevard at the Sony Pictures Studios lot in Culver City, California. Photo by Jengod via Wikimedia Commons, CC BY-SA 4.0.